(Web Desk) – Today marks the world tourism day. Pakistan tourism industry has suffered in the hands of the terrorism majorly. Lack of successive governments’ attention is another cause of deteriorating tourism industry. From 2013 situation got better especially in Khyber Pakhtunkhawa and that happened due to the interest of the government to revive the tourism industry. It is indeed a multibillion dollar industry which is still seeking federal and provincial governments reaction.
Jeep rally in Peshawar
Every year various events are held to explore significance of this day. Keeping the significance of tourism in consideration, a jeep rally event was held in Peshawar in which jeeps with different colors and features participated. The event was held by Tourism Corporation Khyber Pakhtunkhawa to mark the importance of the day and show the world how peaceful the region is.